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Community College Marketing During COVID with Jacy White

September 30, 2020

About This Episode

COVID-19 has put a massive strain on colleges and college enrollment. With online schooling taking the forefront of education in order to keep students and faculty safe, how has marketing for colleges changed?

Today Val, Luis and Nikhil speak with Jacy White, the Marketing Program Manager of San Bernardino Valley College, on how her community college has been changing and adapting their marketing strategy in order to boost enrollment during COVID.

Topics discussed in this episode include:

1. Jacy’s Start in Marketing

2. The Rise of “Bootcamps” in Education

3. The Advantages and Stigmas of Community Colleges

4. Enrollment Marketing in 2019 vs 2021

5. Jacy’s Failure Story

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