Consumer Behavior & Marketing with UCR Professor Jonathan Lim

About This Episode

Consumer behavior often dictates the way in which marketers choose to approach consumers with products or services. Marketers are now faced with an enormous amount of data that has been collected from consumers using their social media applications and online browsing history, thus creating a whole new world of marketing compared to print ads and radio ads that dominated the advertising world 20 years ago.

Tune in to The Brew as the team speaks with UC Riverside Assistant Professor of Marketing Jonathan Lim about the future of digital marketing, the study of consumer behavior, and the ethics of selling consumer data.

Topics discussed in this episode include:

1. The Application of a Marketing degree

2. Consumer behavior changes during COVID

3. Big Data and consumer convenience

4. The future of print ads and media

5. Jonathan’s failure story

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