About This Episode
Gen Z makes up 40% of all consumers and have a spending power of $143 billion dollars; the power of Gen Z as consumers is apparent, and markets need to recognize this. But how does one effectively market to this large, passionate group of consumers?
Tune into the Brew as Nikhil and Luis speak with Neal Sivadas, Senior Strategist at JUV Consulting and current senior at the University of Southern California. Neal Sivadas has made it his mission to help brands and marketers better understand his generation through consulting for several small and medium sized companies and creating the Find Gen Z series, a marketing newsletter on Gen Z and social media with a current following of 10k subscribers.
Topics discussed in today’s show:
1. Gen Z Caring About Company Authenticity
2. Companies and Community Engagement
3. Creating Communities via Discord, Facebook Groups, and TikTok Challenges
4. Building Social Media Campaigns Around Community Engagement
5. Neal’s Failure Story