Rebranding Your Company

About This Episode

Sometimes the best way to move forward is to change from the ground up! In today’s episode Val, Luis, and Nikhil reunite to talk about the rebrand journey that transformed Free Logic Media into Free Logic Inc.

Topics Discussed in Today’s Show:
0:00 – Introduction
1:12 – What Was the Rebrand Like?
5:42 – The History of Free Logic
12:03 – What is a Design Sprint?
37:51 – What is a Brand?
42:22 – Why is Organization so Important?
57:38 – Creating a Logo for Free Logic
1:05:06 – Logo vs. Company Name (Listener Question)
1:09:53 – The Future of Free Logic

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